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COOLMAX® technology helps H&M add moisture-wicking performance to menswear collection

Published on May 29, 2020

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H&M adds the cooling functionality and breathability of COOLMAX® technology to its collection of summer wardrobe essentials for men.

We are proud to announce that our COOLMAX® technology has been introduced into an extensive collection of H&M’s key summer styles and wardrobe essentials, helping the retailer to bring effortless style and supreme functionality to its menswear offering

 

Permanent moisture-wicking performance

COOLMAX® technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer, meaning that shoppers can stay cool whilst looking sharp. This is men’s style at its most functional. H&M’s key summer styles using COOLMAX® technology, capture the new season smartness, maxing on sharp personal style with a relaxed summer attitude.

 

Timeless styles offering functional benefits

The collection, which incorporates COOLMAX® technology, features smart polo shirts with a ribbed collar and stripe detail that are perfectly matched with the range’s pleat front tailored joggers. With tailoring as the essential trend in menswear right now, the collection also includes a sharp two-button tailored slim-lapel jacket and slim-fit tailored trousers, with an elasticated waist to give a modern edge. Furthermore, it includes wardrobe staples like faded denim jeans, crewneck T-shirts, tanks and essentials such as square-cut trunks and mesh sneaker socks.

 

Find your favorite

Start adding value to your collections with COOLMAX® technology. Which performance fiber is right for your application? Search our catalog or contact your representative from The LYCRA Company today.

 

COOLMAX® is a trademark of The LYCRA Company.

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