SWEAT MARKS? NOT ON THESE FABRICS
Ekoten fabric mill debuts sweat-masking activewear fabrics with COOLMAX CloakFX™ fiber
3月 17, 2026
When innovation is in your DNA, adopting next-gen fabric technologies the moment they hit the market is second nature. For Ekoten, the Turkish mill behind many consumers’ favorite activewear fabrics, working with COOLMAX CloakFX™ fiber, our brand-new sweat-masking technology, was a no-brainer.
Solving a key consumer pain point? Saying yes to innovation? Fearlessly striving for better fabrics? Check, check, check.
COOLMAX CloakFX™ fiber is making its official global debut this month at Performance Days Munich, and Ekoten, an innovation partner of The LYCRA Company, will be on site to showcase its sweat-cloaking fabrics. Visitors to the show can stop by The LYCRA Company stand, Booth C09-C10, or the Ekoten stand, Booth D05, to spritz the knit fabrics and see how they mask the appearance of sweat — a true marvel. For textile professionals elsewhere in the world, Ekoten will also show the fabrics at Functional Fabric Fair in Portland, April 8-9, and New York, July 8-9, and the fabrics are available to brands globally.
"When a fabric gets wet, you perceive a change in the color shade due to how light is reflected. What we’re doing is creating an optical masking effect where the amount of light reflected back isn’t compromised when the fabric is wet. It maintains a similar color shade even though you can still feel moisture."
Jim Sweeney
Product director
COOLMAX® brand
HOW DOES COOLMAX CLOAKFX™ FIBER WORK?
In 2025, we conducted research with the creative agency VML, “The Modern Consumer Study,” which revealed that sweat is the #1 consumer pain point across demographics — so we decided to find a solution. COOLMAX CloakFX™ fiber is engineered to refract light, so the eye doesn’t perceive a change in the fabric color and sweat marks are hidden.
The technology is integrated into the fiber, so its sweat-cloaking magic will last through repeated wear and washing. Plus, it meets the cool-and-dry promise of the COOLMAX® brand, delivering moisture management, breathability, and sweat masking in one product.
BECOME AN EARLY ADOPTER, HIDE SWEAT STAINS
Itching to get COOLMAX CloakFX™ fiber into your next collection? We get it. We love it, too — and we’re here to support your adoption. Creating fabrics with this technology requires some particular execution to make the most of its sweat-masking power, so The LYCRA Company’s team of technical experts will provide guidance and support throughout the fabric development process. Once your fabrics are perfect, our storytellers will step in, ready to help get the word out about your innovative new offerings and the benefits they provide. We’re your partner from idea to development to point-of-sale — ALL IN, always. Let’s build something together.