COOLMAX CLOAKFX™ FIBER MASKS THE APPEARANCE OF SWEAT ON FABRICS
Whether you’re powering through a workout or presenting in the boardroom, sweat stains aren't just a distraction; they can lower confidence and affect how you show up. Our 2025 research revealed that sweat is the #1 pain point across all consumer demographics* — so we decided to find a solution.
COOLMAX CloakFX™ fiber is engineered with an optical “masking” engine that minimizes the visual impact of sweat, so you never have to worry about visible sweat stains. The technology is integrated into the fiber, so its “sweat-cloaking” magic will last through repeated wear and washing. Plus, it meets the cool-and-dry promise of the COOLMAX® brand, delivering moisture management, breathability, and sweat masking in one product.
The LYCRA Company is driving toward a more sustainable future for the textile industry. Designed with the planet in mind, 93% of the polyester in COOLMAX CloakFX™ fiber is recycled, and the product has achieved Global Recycled Standard certification.
*Source: VML, The Modern Consumer Study, 2025
HOW COOLMAX CLOAKFX™ FIBER WORKS
CONSUMER BENEFITS
HIDES SWEAT STAINS
Won’t stop your body from sweating, but hides the evidence
WICKS MOISTURE
Helps keep you feeling cool and dry
LONG-LASTING
Benefits are built into the fiber, so they last wash after wash
MADE MINDFULLY
93% of the polyester in this fiber is recycled
WORK WITH US
BE AN EARLY ADOPTER
Get in touch with our team to find a fabric mill creating COOLMAX CloakFX™ fabrics. Brands and retailers using certified fabrics can order free COOLMAX® brand hang tags on the LYCRA ONE™ portal.
PRODUCT BENEFITS
SOLVES PAIN POINT
Sweat is the #1 consumer pain point across demographics*
*Source: VML, The Modern Consumer Study, 2025
LASTING BENEFITS
Sweat-masking and cooling benefits last wash after wash
UPF PROTECTION
Can provide higher UPF protection than conventional polyester fibers
SUSTAINABLE
93% of the polyester content is recycled
“Our innovative COOLMAX CloakFX™ fibers are designed to scatter light in many directions, which helps hide the appearance of moisture.”
Tara Maurer-Mackay
Product category director, branded specialty products
The LYCRA Company