HAPPINESS IS: COOL & DRY SOCKS
Happy Socks premieres fun-to-wear, breathable socks with COOLMAX® fiber
Mar 12, 2026
Ding! Cool and dry socks have entered the chat.
Just in time for spring, a new range from Happy Socks — available in no-show and crew styles — delivers comfy, sweat-free feet. The (not so) secret ingredient? COOLMAX® fiber, our high-performance technology that wicks moisture and keeps you cool. It’s that fresh-from-the-shower feeling, even after a 10,000-step day.
Happy Socks knows what consumers want: playful, fun, happy-making socks that perform. Since 2008, the beloved Sweden-born brand has been delivering on that promise. With bright designs, colorful prints, and styles inspired by cultures, places, and seasons, Happy Socks brings joy to feet around the world. And through partnerships with designers and brands, including Torishéju Dumi, Rebel Walls, and Awake NY, and ingredient brands like ours, the brand extends its creativity and reach, solving consumer pain points along the way.
"Fun, fashionable, and expressive — Happy Socks is the total package, and with the extra magic of COOLMAX® fiber, Happy Socks’ customers can have it all. It’s a joy to partner with this brand on its cool-and-dry range and bring all-day comfort to the feet of fashionistas."
Urban Westlin
Senior strategic account manager, Scandinavia
The LYCRA Company
COOLMAX® FIBER DELIVERS MOISTURE-WICKING, BREATHABLE SOCKS
Engineered to wick moisture away from the skin, channeled COOLMAX® fiber keeps the wearer cool, dry, and comfortable all day. Wearers enjoy thermoregulation and that fresh-feet feeling, no matter how hard they’re working. And, because the performance is built right into the fiber, it won’t wash out — garments keep their benefits wash after wash.
COOLMAX® fibers can be used in a wide variety of garments, including socks, activewear, wovens, bedding, underwear, workwear, and more. Get in touch with our team today to bring your next cool collection to life.