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New ESPRIT menswear range features COOLMAX® technology

Published on Jul 08, 2020

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This article is also available in Chinese, Simplified
Based in Germany, the ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovations like COOLMAX® technology and creating stylish apparel offering made-to-last quality since 1968.

Just in time for summer 2019, the ESPRIT brand has launched a new range of menswear that includes easy-care denim, woven trousers and casual shirts all powered by COOLMAX® technology. Casual shirts and woven trousers are available for purchase in stores and online now; the new denim line will launch in time for summer fun.

 

Inside the technology

COOLMAX® technology transports moisture away from the body to the surface of the fabric where it quickly evaporates to keep the wearer cool, dry and comfortable longer. The easy-care, breathable fabric dries quickly to deliver on the brand’s promise to “keep cool, max your performance.” This versatile fiber has helped ESPRIT amp up the performance of its summer collection, which is designed to appeal to the busy man on the go who also wants a holistic approach to moisture management.

 Store displays quickly explain the features and benefits of garments made with COOLMAX® technology to drive retail sales.

Thinking beyond activewear

Moisture-wicking performance offers advantages across a variety of garment types—not just activewear. Help your ready-to-wear consumer stay cool, dry and comfortable too. Contact Silvia Toledo today to learn more about COOLMAX® technology and discover how to leverage its high brand awareness to drive retail sales.

 

COOLMAX® is a trademark of The LYCRA Company.

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