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Why choose LYCRA FREEF!T technology?
THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.
Voice of the expert Voice of the Expert: David Capdevila on the advantages of LYCRA® SPORT technology
David Capdevila is the market development manager for performance segments at The LYCRA Company. Based in Barcelona, Spain, he is one of the company’s go-to experts on technology solutions for activewear. He led the 2016 relaunch of LYCRA® SPORT technology and envisioned, designed and implemented the groundbreaking PCE™ index.