COOLMAX® News & Events

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COOLMAX® technology adopted by Empire Outlet

Empire Outlet adopts COOLMAX® technology for a new range of made-to-measure performance dress shirts that are also easy care.
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NYDJ Cool Embrace® jeans with COOLMAX® technology help keep women cool and comfortable

NYDJ’s popular Cool Embrace® jeans are powered by COOLMAX® technology to offer women permanent moisture-wicking performance.
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fbb adopts COOLMAX® technology for Buffalo shirts

fbb and The LYCRA Company team up to create an in-store promotion for a new line of shirts by Buffalo brand featuring COOLMAX® technology.
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BOSSA develops FOREVER FRESH powered by COOLMAX® freshFX® technology

BOSSA develops innovative new concept, FOREVER FRESH, powered by COOLMAX® freshFX® technology.
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Brook Brothers chooses COOLMAX® technology for moisture-wicking, summer dress shirts

Brooks Brothers chooses COOLMAX® technology and LYCRA® fiber for a new range of great-fitting, moisture-wicking non-iron dress shirts.
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Performance technologies like COOLMAX® fiber are the sweet spot for today’s shirting industry

See how performance fibers offering consumers functional benefits are transforming the shirting business.
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COOLMAX® technology adds moisture-wicking performance to H&M menswear collection

H&M adds the cooling functionality and breathability of COOLMAX® technology to its collection of summer wardrobe essentials for men.
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New ESPRIT menswear range features COOLMAX® technology

Based in Germany, the ESPRIT brand has grown into a powerhouse global fashion brand by embracing innovations like COOLMAX® technology and creating stylish apparel offering made-to-last quality since 1968.
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Südwolle Group adds COOLMAX® EcoMade technology to wool garments

Leading global wool spinner, Südwolle Group and The LYCRA Company have partnered to bring the next level of sustainability and unique performance into the wool market with a ground-breaking new cationic dyeable COOLMAX® EcoMade technology long staple GRS certified yarn.
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NEXT’s new active denim collection features COOLMAX® technology

A new active denim collection from European high street retailer NEXT features COOLMAX® technology and LYCRA® fiber for a balance of style, comfort and functionality.
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Lorpen Introduces T3 Technology Socks with COOLMAX® technology

Lorpen adopts COOLMAX® technology for its new line of T3 technical performance socks featuring smart layer design.
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Watch our webinar on sustainable COOLMAX® EcoMade technology

Learn the science behind COOLMAX® EcoMade technology. Garments with this moisture-wicking technology help keep the wearer cool, dry and comfortable as body temperatures fluctuate.
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