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COOLMAX® EcoMade technology

Sustainable moisture-wicking cooling performance

Consumer benefits

  • 100BN
    garments produced annually
  • 85%
    of clothes & textile waste goes to landfills
  • 81%
    expect brands to do the right thing
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    Helps keep the wearer cool, dry and comfortable during any activity

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    Works in almost any garment type from socks to denim and tees

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    Enjoy a sustainable product containing fibers made with 100% recycled resources

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    Experience performance benefits that last the lifespan of a garment

Brands & retailer benefits

  • Offer sustainable clothes made from 100% recycled textiles or PET bottles
  • Reduces CO2 emissions by 25% vs. virgin counterparts (applicable to our 100% textile waste offering) - Compared with the conventional polyester production with non-renewable resources, this technology reduces the impact on the environment, Intertek, 2017, Product Environmental Footprint Comparison Report for Recycled Polyester Chips and Virgin Chips, Semi-dull
  • Increase your value proposition with sustainable performance
  • Build brand loyalty with the permanent cooling performance
  • Leverage our strong global brand recognition to attract consumers who value our quality cooling solutions
  • Suitable for a broad range of garment types that meet consumer needs
  • Choosing fibers made from textile waste helps those with a circular economy goal work towards achieving it
  • Order free COOLMAX® brand hangtags to drive sell-through

Benefits

Mill benefits

Benefits

From PET bottles to fibers

Go inside the fabric to see how this sustainable cooling technology made from 100% recycled PET bottles works.

Eligible garment categories

  • Activewear  
  • Bedding 
  • Denim
  • Outerwear
  • Ready-to-wear 
  • Socks
  • Workwear

Categories

Boost your brand power

The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology .

Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.

Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.

No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!

Order Hangtags

Hang tags

How COOLMAX® EcoMade technology is made from 100% recycled textile waste

How COOLMAX® EcoMade technology is made from 100% recycled textile waste

How COOLMAX® EcoMade technology is made from recycled PET

How COOLMAX® EcoMade technology is made from recycled PET

Revealing consumer insights

COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide who associate it with the key activewear need of cooling. High global consumer brand awareness is just one of the benefits of choosing COOLMAX® technology: Consumers around the globe value the COOLMAX brand.

  • 7 out of 10 respondents are likely to purchase garments with COOLMAX® technology
  • 6 out of 10 are more likely to purchase garment with COOLMAX® technology over generic
  • 8 out of 10 are willing to pay a premium for sustainable garments made with COOLMAX® EcoMade technology

Walnut Unlimited, 2019

Insights

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COOLMAX® technology certified products

Join our customer portal to buy performance fabrics anytime
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